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WE ARE THE INDUSTRY

The wheel industry's leader, from the racetrack to the dirt, since 1996.

BUILT FOR THE INDUSTRY'S BEST BY THE INDUSTRY'S BEST

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Our Product Segments

Wheels
Tires
Suspension
Lighting
Accessories

Our History

1996Founded by Randy White and Jody Groce
1996Expanded with distribution centers in Denver, CO, Dallas, TX, Kansas City, KS, and Houston, TX
1997Began transitioning supplier base to Asia
1999Opened DC in New Orleans, LA
2003Acquired by FCP
2005Acquired KMC and XD Wheels
2008Acquired by Platinum Equity
2013Opened Jacksonville, FL warehouse
2014Acquired Asanti Wheels
2015Acquired Colorado Components
2016Opened six new warehouses, including Australia and Canada
2016Streamlined logistics in Los Angeles, CA and opened Baltimore, MD warehouse
2017Acquired American Force and expanded with Baltimore, MD warehouse
2018Acquired Gorilla Accessories, ReadyLift and OE Creations
2018Acquired York, SC manufacturing facility
2019Acquired MHT Luxury Alloys
2020Acquired TSW and opened the United Kingdom warehouse
2021Acquired Hoonigan, throtl and Morimoto
2021Acquired 4 Wheel Parts and expanded with European and St. Louis, MO warehouses

Our Network

Recent Events

American Force Unveils All-New Styles!

American Force Unveils All-New Styles!

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April 9, 2026
New Product Release
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Black Rhino Announces the All-New BR038 Ronin

Black Rhino Announces the All-New BR038 Ronin

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April 7, 2026
New Product Release
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Fuel Off-Road Adds A Polished Finish To The Popular Arc Dually Lineup

Fuel Off-Road Adds A Polished Finish To The Popular Arc Dually Lineup

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April 6, 2026
New Product Release
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The Fuel Off-Road Circuit Dually Brings a Show Ready Attitude To Your Heavy-Duty Rig

The Fuel Off-Road Circuit Dually Brings a Show Ready Attitude To Your Heavy-Duty Rig

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April 3, 2026
New Product Release
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The Fuel Off-Road Splicer Is All About Bold Design and Off-Road Functionality

The Fuel Off-Road Splicer Is All About Bold Design and Off-Road Functionality

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April 1, 2026
New Product Release
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The Genoa From Niche Has Split-Spoke Style and Flow Formed Performance Built Specifically for your SUV.

The Genoa From Niche Has Split-Spoke Style and Flow Formed Performance Built Specifically for your SUV.

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March 30, 2026
New Product Release
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The All-New FC907 Heist Delivers Dual Drilled Fitment Flex With Floating Center Cap Style

The All-New FC907 Heist Delivers Dual Drilled Fitment Flex With Floating Center Cap Style

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March 19, 2026
New Product Release
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The All-New Halo Delivers Cast Strength and Limitless Bolt Pattern Options

The All-New Halo Delivers Cast Strength and Limitless Bolt Pattern Options

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March 19, 2026
New Product Release
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Fuel Off-Road Adds 8 Lug Fitments to the Popular Mutiny

Fuel Off-Road Adds 8 Lug Fitments to the Popular Mutiny

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March 18, 2026
New Product Release
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Level Up and Haul with Style with the Catalyst Dually from Fuel Off-Road

Level Up and Haul with Style with the Catalyst Dually from Fuel Off-Road

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March 16, 2026
New Product Release
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