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WE ARE THE INDUSTRY

The wheel industry's leader, from the racetrack to the dirt, since 1996.

BUILT FOR THE INDUSTRY'S BEST BY THE INDUSTRY'S BEST

Our Product Segments

Wheels

Tires

Suspension

Lighting

Accessories

Our History

1996Founded by Randy White and Jody Groce

1996Expanded with distribution centers in Denver, CO, Dallas, TX, Kansas City, KS, and Houston, TX

1997Began transitioning supplier base to Asia

1999Opened DC in New Orleans, LA

2003Acquired by FCP

2005Acquired KMC and XD Wheels

2008Acquired by Platinum Equity

2013Opened Jacksonville, FL warehouse

2014Acquired Asanti Wheels

2015Acquired Colorado Components

2016Opened six new warehouses, including Australia and Canada

2016Streamlined logistics in Los Angeles, CA and opened Baltimore, MD warehouse

2017Acquired American Force and expanded with Baltimore, MD warehouse

2018Acquired Gorilla Accessories, ReadyLift and OE Creations

2018Acquired York, SC manufacturing facility

2019Acquired MHT Luxury Alloys

2020Acquired TSW and opened the United Kingdom warehouse

2021Acquired Hoonigan, throtl and Morimoto

2021Acquired 4 Wheel Parts and expanded with European and St. Louis, MO warehouses

Our Network

Recent Events

Performance Replicas Announces the PR229

Performance Replicas Announces the PR229

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April 30, 2025

New Product Release

Rotiform Announces the All-New Flow Formed Technology Program

Rotiform Announces the All-New Flow Formed Technology Program

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April 29, 2025

New Product Release

Endless Style Points with the All-New Modena from Niche

Endless Style Points with the All-New Modena from Niche

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April 25, 2025

New Product Release

Tighten Up with the All-New Torx from KMC Wheels

Tighten Up with the All-New Torx from KMC Wheels

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April 24, 2025

New Product Release

Moto Metal Wheels Releases the MO814 Tekton

Moto Metal Wheels Releases the MO814 Tekton

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April 18, 2025

New Product Release

TSW Unveils the All-New Esprit

TSW Unveils the All-New Esprit

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April 17, 2025

New Product Release

Shred the Trails with the All-New Revolt from Fuel Off-Road

Shred the Trails with the All-New Revolt from Fuel Off-Road

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April 16, 2025

New Product Release

MSA Wheels Announces the Coil Forged and Shockwave Forged

MSA Wheels Announces the Coil Forged and Shockwave Forged

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April 15, 2025

New Product Release

Clean Lines and an Aggressive Stance - Introducing the All-New Fuel Off-Road Blade

Clean Lines and an Aggressive Stance - Introducing the All-New Fuel Off-Road Blade

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April 15, 2025

New Product Release

Niche Adria — Pure Design. Unmistakable Class.

Niche Adria — Pure Design. Unmistakable Class.

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April 14, 2025

New Product Release