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WE ARE THE INDUSTRY

The wheel industry's leader, from the racetrack to the dirt, since 1996.

BUILT FOR THE INDUSTRY'S BEST BY THE INDUSTRY'S BEST

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Our Product Segments

Wheels
Tires
Suspension
Lighting
Accessories

Our History

1996Founded by Randy White and Jody Groce
1996Expanded with distribution centers in Denver, CO, Dallas, TX, Kansas City, KS, and Houston, TX
1997Began transitioning supplier base to Asia
1999Opened DC in New Orleans, LA
2003Acquired by FCP
2005Acquired KMC and XD Wheels
2008Acquired by Platinum Equity
2013Opened Jacksonville, FL warehouse
2014Acquired Asanti Wheels
2015Acquired Colorado Components
2016Opened six new warehouses, including Australia and Canada
2016Streamlined logistics in Los Angeles, CA and opened Baltimore, MD warehouse
2017Acquired American Force and expanded with Baltimore, MD warehouse
2018Acquired Gorilla Accessories, ReadyLift and OE Creations
2018Acquired York, SC manufacturing facility
2019Acquired MHT Luxury Alloys
2020Acquired TSW and opened the United Kingdom warehouse
2021Acquired Hoonigan, throtl and Morimoto
2021Acquired 4 Wheel Parts and expanded with European and St. Louis, MO warehouses

Our Network

Recent Events

The all-new Rover is our first forged wheel made for the Sprinter, Grenadier and Toyota overland vehicles.

The all-new Rover is our first forged wheel made for the Sprinter, Grenadier and Toyota overland vehicles.

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August 5, 2026
New Product Release
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The All-New BR027 Arx from Black Rhino Does Mil-Spec Style Right

The All-New BR027 Arx from Black Rhino Does Mil-Spec Style Right

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July 27, 2026
New Product Release
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Fuel Off-Road Announces a Gloss Black Finish for the Popular FC865 Strike

Fuel Off-Road Announces a Gloss Black Finish for the Popular FC865 Strike

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July 15, 2026
New Product Release
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American Force Announces 7 New Styles!

American Force Announces 7 New Styles!

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July 13, 2026
New Product Release
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The FF127 Illusion from Fuel Off-Road suffers no fools. Level up your ride with forged style.

The FF127 Illusion from Fuel Off-Road suffers no fools. Level up your ride with forged style.

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June 30, 2026
New Product Release
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The RC215 TDX is the next chapter of a Rotiform icon, reimagining the legendary RSE for today’s vehicles.

The RC215 TDX is the next chapter of a Rotiform icon, reimagining the legendary RSE for today’s vehicles.

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June 29, 2026
New Product Release
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The RC214 SCP brings the old school motorsport heat to your ride.

The RC214 SCP brings the old school motorsport heat to your ride.

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June 29, 2026
New Product Release
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The FFC129 Crime from Fuel Off-Road is here and its ready to take your build up a notch.

The FFC129 Crime from Fuel Off-Road is here and its ready to take your build up a notch.

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June 25, 2026
New Product Release
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Meet the FFC130 Impulse from Fuel Off-Road. Multi-spoke motorsports design with brute strength.

Meet the FFC130 Impulse from Fuel Off-Road. Multi-spoke motorsports design with brute strength.

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June 25, 2026
New Product Release
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Popular Styles...New Finish.

Popular Styles...New Finish.

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June 23, 2026
New Product Release
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