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WE ARE THE INDUSTRY

The wheel industry's leader, from the racetrack to the dirt, since 1996.

BUILT FOR THE INDUSTRY'S BEST BY THE INDUSTRY'S BEST

Our Product Segments

Wheels

Tires

Suspension

Lighting

Accessories

Our History

1996Founded by Randy White and Jody Groce

1996Expanded with distribution centers in Denver, CO, Dallas, TX, Kansas City, KS, and Houston, TX

1997Began transitioning supplier base to Asia

1999Opened DC in New Orleans, LA

2003Acquired by FCP

2005Acquired KMC and XD Wheels

2008Acquired by Platinum Equity

2013Opened Jacksonville, FL warehouse

2014Acquired Asanti Wheels

2015Acquired Colorado Components

2016Opened six new warehouses, including Australia and Canada

2016Streamlined logistics in Los Angeles, CA and opened Baltimore, MD warehouse

2017Acquired American Force and expanded with Baltimore, MD warehouse

2018Acquired Gorilla Accessories, ReadyLift and OE Creations

2018Acquired York, SC manufacturing facility

2019Acquired MHT Luxury Alloys

2020Acquired TSW and opened the United Kingdom warehouse

2021Acquired Hoonigan, throtl and Morimoto

2021Acquired 4 Wheel Parts and expanded with European and St. Louis, MO warehouses

Our Network

Recent Events

Pack Some Heat With The All-New Weapon From Fuel Off-Road

Pack Some Heat With The All-New Weapon From Fuel Off-Road

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March 13, 2026

New Product Release

American Racing Announces the VF566 Spur

American Racing Announces the VF566 Spur

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March 12, 2026

New Product Release

The E25 Takes The Classic Round-Hole Off-Road Design and Gives It A Beadlock Revival.

The E25 Takes The Classic Round-Hole Off-Road Design and Gives It A Beadlock Revival.

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March 5, 2026

New Product Release

The Rockledge Delivers Function and Form For Your Rivian With a Forged Construction and Removeable Disc.

The Rockledge Delivers Function and Form For Your Rivian With a Forged Construction and Removeable Disc.

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March 4, 2026

New Product Release

The Vanguard is built for trucks that don’t shy away from stealing the spotlight.

The Vanguard is built for trucks that don’t shy away from stealing the spotlight.

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March 2, 2026

New Product Release

The all-new FC409 Hive gives truck owners forged strength with wild style.

The all-new FC409 Hive gives truck owners forged strength with wild style.

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March 2, 2026

New Product Release

The All New FC908 Puma from Fuel Off-Road Has All The Function And Form Your Off-Road Rig Needs.

The All New FC908 Puma from Fuel Off-Road Has All The Function And Form Your Off-Road Rig Needs.

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February 27, 2026

New Product Release

Whether You're Crawling a Trail or Parked at the Show, the Fuel Off-Road Flight is Built To Stand Out

Whether You're Crawling a Trail or Parked at the Show, the Fuel Off-Road Flight is Built To Stand Out

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February 26, 2026

New Product Release

The Kuma features our Flow Formed Technology and Bead Retention System for Ultimate Control on the Trails.

The Kuma features our Flow Formed Technology and Bead Retention System for Ultimate Control on the Trails.

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February 23, 2026

New Product Release

American Racing Announces the AR955 Stampede

American Racing Announces the AR955 Stampede

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February 20, 2026

New Product Release