Want to get exclusive content and insider info? Subscribe to our newsletter

  • Dealer Login
  • Support
    Contact Us Email
  • Wishlist
  • Account
    • Forgot Password?
Shopping Cart

WE ARE THE INDUSTRY

The wheel industry's leader, from the racetrack to the dirt, since 1996.

BUILT FOR THE INDUSTRY'S BEST BY THE INDUSTRY'S BEST

Play

Our Product Segments

Wheels
Tires
Suspension
Lighting
Accessories

Our History

1996Founded by Randy White and Jody Groce
1996Expanded with distribution centers in Denver, CO, Dallas, TX, Kansas City, KS, and Houston, TX
1997Began transitioning supplier base to Asia
1999Opened DC in New Orleans, LA
2003Acquired by FCP
2005Acquired KMC and XD Wheels
2008Acquired by Platinum Equity
2013Opened Jacksonville, FL warehouse
2014Acquired Asanti Wheels
2015Acquired Colorado Components
2016Opened six new warehouses, including Australia and Canada
2016Streamlined logistics in Los Angeles, CA and opened Baltimore, MD warehouse
2017Acquired American Force and expanded with Baltimore, MD warehouse
2018Acquired Gorilla Accessories, ReadyLift and OE Creations
2018Acquired York, SC manufacturing facility
2019Acquired MHT Luxury Alloys
2020Acquired TSW and opened the United Kingdom warehouse
2021Acquired Hoonigan, throtl and Morimoto
2021Acquired 4 Wheel Parts and expanded with European and St. Louis, MO warehouses

Our Network

Recent Events

U.S. Mags Announces the UF073 Dagger

U.S. Mags Announces the UF073 Dagger

Read Article
October 29, 2025
New Product Release
Read Article
KMC Announces the KM733 Impact FFT

KMC Announces the KM733 Impact FFT

Read Article
October 29, 2025
New Product Release
Read Article
Fuel Off-Road Adds Gloss Silver Machined to the Surge Lineup

Fuel Off-Road Adds Gloss Silver Machined to the Surge Lineup

Read Article
October 24, 2025
New Product Release
Read Article
American Racing Releases the VF563 Mulholland

American Racing Releases the VF563 Mulholland

Read Article
October 17, 2025
New Product Release
Read Article
Fuel Off-Road Announces the All-New Chisel

Fuel Off-Road Announces the All-New Chisel

Read Article
October 16, 2025
New Product Release
Read Article
Fuel Off-Road Announces the All-New Tantrum

Fuel Off-Road Announces the All-New Tantrum

Read Article
October 10, 2025
New Product Release
Read Article
Keep Your UTV Planted in Rough Terrain with the All-New Bolo Beadlock from MSA

Keep Your UTV Planted in Rough Terrain with the All-New Bolo Beadlock from MSA

Read Article
October 8, 2025
New Product Release
Read Article
MSA Announces the All-New M55 Commander

MSA Announces the All-New M55 Commander

Read Article
October 6, 2025
New Product Release
Read Article
American Racing Partners with Gradient Racing for IMSA GTD

American Racing Partners with Gradient Racing for IMSA GTD

Read Article
September 24, 2025
Announcement
Read Article
American Racing Announces the All-New VF564 Windsor

American Racing Announces the All-New VF564 Windsor

Read Article
September 16, 2025
New Product Release
Read Article