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WE ARE THE INDUSTRY

The wheel industry's leader, from the racetrack to the dirt, since 1996.

BUILT FOR THE INDUSTRY'S BEST BY THE INDUSTRY'S BEST

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Our Product Segments

Wheels
Tires
Suspension
Lighting
Accessories

Our History

1996Founded by Randy White and Jody Groce
1996Expanded with distribution centers in Denver, CO, Dallas, TX, Kansas City, KS, and Houston, TX
1997Began transitioning supplier base to Asia
1999Opened DC in New Orleans, LA
2003Acquired by FCP
2005Acquired KMC and XD Wheels
2008Acquired by Platinum Equity
2013Opened Jacksonville, FL warehouse
2014Acquired Asanti Wheels
2015Acquired Colorado Components
2016Opened six new warehouses, including Australia and Canada
2016Streamlined logistics in Los Angeles, CA and opened Baltimore, MD warehouse
2017Acquired American Force and expanded with Baltimore, MD warehouse
2018Acquired Gorilla Accessories, ReadyLift and OE Creations
2018Acquired York, SC manufacturing facility
2019Acquired MHT Luxury Alloys
2020Acquired TSW and opened the United Kingdom warehouse
2021Acquired Hoonigan, throtl and Morimoto
2021Acquired 4 Wheel Parts and expanded with European and St. Louis, MO warehouses

Our Network

Recent Events

The VF559 Groove II Is The 2-Piece Forged Wheel For Pro-Touring And Autocross Builds.

The VF559 Groove II Is The 2-Piece Forged Wheel For Pro-Touring And Autocross Builds.

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February 6, 2026
New Product Release
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The FC902 Spur from Fuel Off-Road Fuses Classic Design with Real World Performance

The FC902 Spur from Fuel Off-Road Fuses Classic Design with Real World Performance

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February 2, 2026
New Product Release
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Roll Out In Style With The Asanti ABL51 Envoy

Roll Out In Style With The Asanti ABL51 Envoy

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January 29, 2026
New Product Release
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The U.S. Mags Flagstaff Fuses Retro Attitude With Modern Detail

The U.S. Mags Flagstaff Fuses Retro Attitude With Modern Detail

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January 29, 2026
New Product Release
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The All-New Ascend from Fuel Off-Road Brings Clean Lines and Trail-Ready Attitude

The All-New Ascend from Fuel Off-Road Brings Clean Lines and Trail-Ready Attitude

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January 27, 2026
New Product Release
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Own The Dirt With The All-New Fuel Off-Road Core

Own The Dirt With The All-New Fuel Off-Road Core

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January 26, 2026
New Product Release
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The All-New Lynx Delivers Big Diameter Swag With Off-Road Grit.

The All-New Lynx Delivers Big Diameter Swag With Off-Road Grit.

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January 23, 2026
New Product Release
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The Fuel Off-Road Havoc Brings Wild Style And Trail-Ready Strength Together In One Bold Package.

The Fuel Off-Road Havoc Brings Wild Style And Trail-Ready Strength Together In One Bold Package.

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January 12, 2026
New Product Release
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American Racing Announces the VF560 Gratiot

American Racing Announces the VF560 Gratiot

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January 6, 2026
New Product Release
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Black Rhino Announces the BR037 Tembo

Black Rhino Announces the BR037 Tembo

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December 19, 2025
New Product Release
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