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WE ARE THE INDUSTRY

The wheel industry's leader, from the racetrack to the dirt, since 1996.

BUILT FOR THE INDUSTRY'S BEST BY THE INDUSTRY'S BEST

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Our Product Segments

Wheels
Tires
Suspension
Lighting
Accessories

Our History

1996Founded by Randy White and Jody Groce
1996Expanded with distribution centers in Denver, CO, Dallas, TX, Kansas City, KS, and Houston, TX
1997Began transitioning supplier base to Asia
1999Opened DC in New Orleans, LA
2003Acquired by FCP
2005Acquired KMC and XD Wheels
2008Acquired by Platinum Equity
2013Opened Jacksonville, FL warehouse
2014Acquired Asanti Wheels
2015Acquired Colorado Components
2016Opened six new warehouses, including Australia and Canada
2016Streamlined logistics in Los Angeles, CA and opened Baltimore, MD warehouse
2017Acquired American Force and expanded with Baltimore, MD warehouse
2018Acquired Gorilla Accessories, ReadyLift and OE Creations
2018Acquired York, SC manufacturing facility
2019Acquired MHT Luxury Alloys
2020Acquired TSW and opened the United Kingdom warehouse
2021Acquired Hoonigan, throtl and Morimoto
2021Acquired 4 Wheel Parts and expanded with European and St. Louis, MO warehouses

Our Network

Recent Events

The All-New Echo from Black Rhino Brings Classic Off-Road Vibes Combined with Flow Formed Technology

The All-New Echo from Black Rhino Brings Classic Off-Road Vibes Combined with Flow Formed Technology

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November 14, 2025
New Product Release
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The All-New FC901 Talon Is Here To Grip And Rip Through Any Terrain.

The All-New FC901 Talon Is Here To Grip And Rip Through Any Terrain.

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November 13, 2025
New Product Release
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Fuel Off-Road Announces the All-New Grip

Fuel Off-Road Announces the All-New Grip

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November 13, 2025
New Product Release
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Black Rhino Adds Matte Black Finish To Voltaic Lineup

Black Rhino Adds Matte Black Finish To Voltaic Lineup

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November 12, 2025
New Product Release
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Purpose Built for Overland Rigs, the All-New Alta from Black Rhino

Purpose Built for Overland Rigs, the All-New Alta from Black Rhino

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November 11, 2025
New Product Release
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Fuel Off-Road Brings a Gloss Silver Machined Finish to the FC887 Circuit

Fuel Off-Road Brings a Gloss Silver Machined Finish to the FC887 Circuit

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November 10, 2025
New Product Release
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U.S. Mags Announces the UF073 Dagger

U.S. Mags Announces the UF073 Dagger

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October 29, 2025
New Product Release
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KMC Announces the KM733 Impact FFT

KMC Announces the KM733 Impact FFT

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October 29, 2025
New Product Release
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Fuel Off-Road Adds Gloss Silver Machined to the Surge Lineup

Fuel Off-Road Adds Gloss Silver Machined to the Surge Lineup

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October 24, 2025
New Product Release
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American Racing Releases the VF563 Mulholland

American Racing Releases the VF563 Mulholland

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October 17, 2025
New Product Release
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