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WE ARE THE INDUSTRY

The wheel industry's leader, from the racetrack to the dirt, since 1996.

BUILT FOR THE INDUSTRY'S BEST BY THE INDUSTRY'S BEST

Our Product Segments

Wheels

Tires

Suspension

Lighting

Accessories

Our History

1996Founded by Randy White and Jody Groce

1996Expanded with distribution centers in Denver, CO, Dallas, TX, Kansas City, KS, and Houston, TX

1997Began transitioning supplier base to Asia

1999Opened DC in New Orleans, LA

2003Acquired by FCP

2005Acquired KMC and XD Wheels

2008Acquired by Platinum Equity

2013Opened Jacksonville, FL warehouse

2014Acquired Asanti Wheels

2015Acquired Colorado Components

2016Opened six new warehouses, including Australia and Canada

2016Streamlined logistics in Los Angeles, CA and opened Baltimore, MD warehouse

2017Acquired American Force and expanded with Baltimore, MD warehouse

2018Acquired Gorilla Accessories, ReadyLift and OE Creations

2018Acquired York, SC manufacturing facility

2019Acquired MHT Luxury Alloys

2020Acquired TSW and opened the United Kingdom warehouse

2021Acquired Hoonigan, throtl and Morimoto

2021Acquired 4 Wheel Parts and expanded with European and St. Louis, MO warehouses

Our Network

Recent Events

Niche Releases the All-New Riviera

Niche Releases the All-New Riviera

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December 12, 2025

New Product Release

American Force Announces the All-New Sport Truck Lineup

American Force Announces the All-New Sport Truck Lineup

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November 25, 2025

New Product Release

U.S. Mags Announces the UF071 Prescott

U.S. Mags Announces the UF071 Prescott

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November 19, 2025

New Product Release

The All-New Echo from Black Rhino Brings Classic Off-Road Vibes Combined with Flow Formed Technology

The All-New Echo from Black Rhino Brings Classic Off-Road Vibes Combined with Flow Formed Technology

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November 14, 2025

New Product Release

The All-New FC901 Talon Is Here To Grip And Rip Through Any Terrain.

The All-New FC901 Talon Is Here To Grip And Rip Through Any Terrain.

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November 13, 2025

New Product Release

Fuel Off-Road Announces the All-New Grip

Fuel Off-Road Announces the All-New Grip

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November 13, 2025

New Product Release

Black Rhino Adds Matte Black Finish To Voltaic Lineup

Black Rhino Adds Matte Black Finish To Voltaic Lineup

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November 12, 2025

New Product Release

Purpose Built for Overland Rigs, the All-New Alta from Black Rhino

Purpose Built for Overland Rigs, the All-New Alta from Black Rhino

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November 11, 2025

New Product Release

Fuel Off-Road Brings a Gloss Silver Machined Finish to the FC887 Circuit

Fuel Off-Road Brings a Gloss Silver Machined Finish to the FC887 Circuit

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November 10, 2025

New Product Release

U.S. Mags Announces the UF073 Dagger

U.S. Mags Announces the UF073 Dagger

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October 29, 2025

New Product Release