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WE ARE THE INDUSTRY

The wheel industry's leader, from the racetrack to the dirt, since 1996.

BUILT FOR THE INDUSTRY'S BEST BY THE INDUSTRY'S BEST

Our Product Segments

Wheels

Tires

Suspension

Lighting

Accessories

Our History

1996Founded by Randy White and Jody Groce

1996Expanded with distribution centers in Denver, CO, Dallas, TX, Kansas City, KS, and Houston, TX

1997Began transitioning supplier base to Asia

1999Opened DC in New Orleans, LA

2003Acquired by FCP

2005Acquired KMC and XD Wheels

2008Acquired by Platinum Equity

2013Opened Jacksonville, FL warehouse

2014Acquired Asanti Wheels

2015Acquired Colorado Components

2016Opened six new warehouses, including Australia and Canada

2016Streamlined logistics in Los Angeles, CA and opened Baltimore, MD warehouse

2017Acquired American Force and expanded with Baltimore, MD warehouse

2018Acquired Gorilla Accessories, ReadyLift and OE Creations

2018Acquired York, SC manufacturing facility

2019Acquired MHT Luxury Alloys

2020Acquired TSW and opened the United Kingdom warehouse

2021Acquired Hoonigan, throtl and Morimoto

2021Acquired 4 Wheel Parts and expanded with European and St. Louis, MO warehouses

Our Network

Recent Events

The RC211 CGN brings back the smooth Euro style that defined the 1990s and sharpens it for today.

The RC211 CGN brings back the smooth Euro style that defined the 1990s and sharpens it for today.

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June 4, 2026

New Product Release

The all-new Rattler features a split-spoke, deep concave design that’s ready to rip off-road.

The all-new Rattler features a split-spoke, deep concave design that’s ready to rip off-road.

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June 1, 2026

New Product Release

Take Your Mid-Size Pickup Truck To New Heights With The All-New Foxhound From Fuel Off-Road.

Take Your Mid-Size Pickup Truck To New Heights With The All-New Foxhound From Fuel Off-Road.

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May 29, 2026

New Product Release

The all-new Sickle wheel is forged in the U.S.A and available in 5 and 6-lug fitments.

The all-new Sickle wheel is forged in the U.S.A and available in 5 and 6-lug fitments.

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May 27, 2026

New Product Release

Introducing the BR200 Echo Trail Lock. Black Rhino's first optional beadlock wheel.

Introducing the BR200 Echo Trail Lock. Black Rhino's first optional beadlock wheel.

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May 13, 2026

New Product Release

Air Down And Tear It Up With Our Newest Beadlock Wheel From Pro Comp, The PA208 Equalizer.

Air Down And Tear It Up With Our Newest Beadlock Wheel From Pro Comp, The PA208 Equalizer.

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May 12, 2026

New Product Release

Fuel Off-Road Announces The Trial and Geo Forged Beadlock Wheels

Fuel Off-Road Announces The Trial and Geo Forged Beadlock Wheels

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May 11, 2026

New Product Release

The RC213 ZBF Throws It Back To The Glory Days Of Touring Cars. Flow Formed And Ready To Rip.

The RC213 ZBF Throws It Back To The Glory Days Of Touring Cars. Flow Formed And Ready To Rip.

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April 30, 2026

New Product Release

The CJJ Is Our Newest Mesh Wheel AND It's Flow Formed

The CJJ Is Our Newest Mesh Wheel AND It's Flow Formed

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April 30, 2026

New Product Release

The Venice From Niche Wheels Gives SUV's and Luxury Sedans Baller Status Style

The Venice From Niche Wheels Gives SUV's and Luxury Sedans Baller Status Style

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April 29, 2026

New Product Release