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WE ARE THE INDUSTRY

The wheel industry's leader, from the racetrack to the dirt, since 1996.

BUILT FOR THE INDUSTRY'S BEST BY THE INDUSTRY'S BEST

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Our Product Segments

Wheels
Tires
Suspension
Lighting
Accessories

Our History

1996Founded by Randy White and Jody Groce
1996Expanded with distribution centers in Denver, CO, Dallas, TX, Kansas City, KS, and Houston, TX
1997Began transitioning supplier base to Asia
1999Opened DC in New Orleans, LA
2003Acquired by FCP
2005Acquired KMC and XD Wheels
2008Acquired by Platinum Equity
2013Opened Jacksonville, FL warehouse
2014Acquired Asanti Wheels
2015Acquired Colorado Components
2016Opened six new warehouses, including Australia and Canada
2016Streamlined logistics in Los Angeles, CA and opened Baltimore, MD warehouse
2017Acquired American Force and expanded with Baltimore, MD warehouse
2018Acquired Gorilla Accessories, ReadyLift and OE Creations
2018Acquired York, SC manufacturing facility
2019Acquired MHT Luxury Alloys
2020Acquired TSW and opened the United Kingdom warehouse
2021Acquired Hoonigan, throtl and Morimoto
2021Acquired 4 Wheel Parts and expanded with European and St. Louis, MO warehouses

Our Network

Recent Events

The New P6E from Petrol Wheels is Pure, Clean SUV Style

The New P6E from Petrol Wheels is Pure, Clean SUV Style

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July 10, 2025
New Product Release
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Petrol Adds the All-New PE006 P5E

Petrol Adds the All-New PE006 P5E

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July 9, 2025
New Product Release
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Pro Comp Unveils the All-New Snare

Pro Comp Unveils the All-New Snare

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July 8, 2025
New Product Release
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Motegi Blends Modern and Golden Era Tuning with the All-New Zentoku

Motegi Blends Modern and Golden Era Tuning with the All-New Zentoku

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July 3, 2025
New Product Release
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Motegi Announces the All-New MR161 Kojin

Motegi Announces the All-New MR161 Kojin

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July 2, 2025
New Product Release
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MSA Adds a Matte Bronze Finish for the Popular M50 Clubber

MSA Adds a Matte Bronze Finish for the Popular M50 Clubber

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July 1, 2025
New Product Release
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U.S. Mags Releases the Blare 5 and Blare 6

U.S. Mags Releases the Blare 5 and Blare 6

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June 30, 2025
New Product Release
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American Racing Announces the VF556 CHS

American Racing Announces the VF556 CHS

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June 26, 2025
New Product Release
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Motegi Announces the MR160 Battle VI

Motegi Announces the MR160 Battle VI

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June 25, 2025
New Product Release
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Built for the Trails, The All-New Aztec Beadlock from KMC UTV

Built for the Trails, The All-New Aztec Beadlock from KMC UTV

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June 23, 2025
New Product Release
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