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WE ARE THE INDUSTRY

The wheel industry's leader, from the racetrack to the dirt, since 1996.

BUILT FOR THE INDUSTRY'S BEST BY THE INDUSTRY'S BEST

Our Product Segments

Wheels

Tires

Suspension

Lighting

Accessories

Our History

1996Founded by Randy White and Jody Groce

1996Expanded with distribution centers in Denver, CO, Dallas, TX, Kansas City, KS, and Houston, TX

1997Began transitioning supplier base to Asia

1999Opened DC in New Orleans, LA

2003Acquired by FCP

2005Acquired KMC and XD Wheels

2008Acquired by Platinum Equity

2013Opened Jacksonville, FL warehouse

2014Acquired Asanti Wheels

2015Acquired Colorado Components

2016Opened six new warehouses, including Australia and Canada

2016Streamlined logistics in Los Angeles, CA and opened Baltimore, MD warehouse

2017Acquired American Force and expanded with Baltimore, MD warehouse

2018Acquired Gorilla Accessories, ReadyLift and OE Creations

2018Acquired York, SC manufacturing facility

2019Acquired MHT Luxury Alloys

2020Acquired TSW and opened the United Kingdom warehouse

2021Acquired Hoonigan, throtl and Morimoto

2021Acquired 4 Wheel Parts and expanded with European and St. Louis, MO warehouses

Our Network

Recent Events

The FF127 Illusion from Fuel Off-Road suffers no fools. Level up your ride with forged style.

The FF127 Illusion from Fuel Off-Road suffers no fools. Level up your ride with forged style.

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June 30, 2026

New Product Release

The RC215 TDX is the next chapter of a Rotiform icon, reimagining the legendary RSE for today’s vehicles.

The RC215 TDX is the next chapter of a Rotiform icon, reimagining the legendary RSE for today’s vehicles.

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June 29, 2026

New Product Release

The RC214 SCP brings the old school motorsport heat to your ride.

The RC214 SCP brings the old school motorsport heat to your ride.

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June 29, 2026

New Product Release

The FFC129 Crime from Fuel Off-Road is here and its ready to take your build up a notch.

The FFC129 Crime from Fuel Off-Road is here and its ready to take your build up a notch.

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June 25, 2026

New Product Release

Meet the FFC130 Impulse from Fuel Off-Road. Multi-spoke motorsports design with brute strength.

Meet the FFC130 Impulse from Fuel Off-Road. Multi-spoke motorsports design with brute strength.

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June 25, 2026

New Product Release

Popular Styles...New Finish.

Popular Styles...New Finish.

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June 23, 2026

New Product Release

The Talon From American Racing Delivers 2-piece Forged Performance For Your 5-lug Classic.

The Talon From American Racing Delivers 2-piece Forged Performance For Your 5-lug Classic.

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June 17, 2026

New Product Release

The all-new Manta from Niche is tailored for the C7 and C8 Corvette.

The all-new Manta from Niche is tailored for the C7 and C8 Corvette.

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June 8, 2026

New Product Release

The RC211 CGN brings back the smooth Euro style that defined the 1990s and sharpens it for today.

The RC211 CGN brings back the smooth Euro style that defined the 1990s and sharpens it for today.

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June 4, 2026

New Product Release

The all-new Rattler features a split-spoke, deep concave design that’s ready to rip off-road.

The all-new Rattler features a split-spoke, deep concave design that’s ready to rip off-road.

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June 1, 2026

New Product Release