We are proud to welcome Hoonigan to the Wheel Pros brand family. Hoonigan is a leading automotive lifestyle brand. Wheel Pros’ proprietary designed and manufactured products for both enhancing performance and improving aesthetics embody the culture and lifestyle of the Hoonigan automotive enthusiast fan base. Hoonigan’s Ken Block, Co-Founder and Head Hoonigan in Charge, Brian Scotto, Co-Founder and Chief Creative Officer, and Jennifer van Dijjk, Hoonigan President, will remain with the combined company.
Wheel Pros is dedicated to serving our team of vendors, employees, and enthusiast community by providing distinguished products through our renowned brand lineup and quality service.
Founded in 2010 and headquartered in Long Beach, California, Hoonigan is a next-generation automotive lifestyle brand with a large and passionate fan base. By championing a subculture that is fueled on the shared passion of going fast and having fun, Hoonigan has built a global community driven by an authentic passion for motorsports and automotive culture. The Company’s deep library of owned, original, franchise, and branded content speaks directly to consumers, as exhibited by its over 40 million monthly views and 180 million average monthly minutes watched. Included in this catalog of content is the award winning Gymkhana Films, the largest automotive viral series in existence. Hoonigan also sells a range of parts and merchandise both online and through specialty retailers, and the company’s racing division competes in rally and rallycross racing events globally.
“This is a very exciting opportunity for Hoonigan to continue to expand and serve its ever-growing audience,” said Mr. Block, who in addition to co-founding the company is also one of its biggest stars. “We have had the chance to work closely with the Wheel Pros team over the last few years, and believe they are the perfect partners to scale this brand globally. Brian and I have always had massive goals for Hoonigan, our race team and the Gymkhana films, and while we have already achieved many, this relationship will help make even the most ambitious goals a possibility. We couldn’t be more thrilled about this combination, as we will now be able to accelerate many of our plans to provide Hoonigan fans with more ways to pursue their passion, from engaging in even more new content and live events to customizing their vehicles. We also look forward to leveraging Hoonigan’s marketing ability to help grow all of the Wheel Pros brands.”
“Hoonigan has built an incredible global community by creating must-see content and providing a platform for a diverse set of automotive enthusiasts to express themselves.”
“We are excited to partner with Ken, Brian, Jennifer and the broader Hoonigan team to build a leading digital enterprise that speaks to an attractive demographic and allows passionate consumers to fully embrace their automotive lifestyle.”